Why I Became a Founding Member of the Brand Builders Alliance (And Why It Matters — Even Before VURV Launches)
The branding world moves fast and I don’t just mean the latest serif revival or whatever TikTok says is the color of the year. The strategies, platforms, and audience behavior that worked a year ago? Already evolving. Staying relevant (and effective) takes more than good instincts and a sharp eye- it takes real strategy, constant learning, and access to what’s working right now.
That’s why I became a founding member of the Brand Builders Alliance: a community built for brand strategists, designers, and creative pros who aren’t here to play small. We’re talking next-level branding work backed by best practices, evolving insights, and real-time collaboration with some of the sharpest minds in the industry.
What Is the Brand Builders Alliance?
The Brand Builders Alliance (BBA) is a private community designed exclusively for experienced brand strategists, designers, and creative pros who care about more than just making things look pretty.
This isn’t a show-and-tell group or a parade of logo mockups; it’s a working community where brand builders actively share what’s working, refine each other’s processes, and push the industry forward by raising the bar on what great branding actually means.
Inside The Brand Builders Alliance, members get access to:
Real-time insights from the trenches — what’s working across industries right now, from tech startups to product brands.
Tried-and-true processes and strategies — open-source best practices designed to make every part of branding smarter and more effective.
A collaborative brain trust — because even the best brand pros hit walls, and having a trusted group to troubleshoot with is game-changing.
Accountability and growth support — from refining offers to handling tricky client situations, this is where smart pros level up together.
The goal? To raise the bar for the entire branding industry. Not just for clients, but for the pros doing the work. And as a founding member, I’m not just learning from the best, I’m contributing to the conversations shaping what comes next.
What This Means for VURV (and Future Clients)
Even though VURV is still in soft launch mode, every decision I’m making from how I build my offers to how I structure my process is already being shaped by the insights and strategies coming straight from BBA.
I’m building VURV to blend creativity and strategy in equal measure, and thanks to the collective expertise inside the Alliance, I’m not working off guesswork or gut feelings. Every part of VURV’s process is getting pressure-tested against what’s actually working across industries; so by the time the doors officially open, this studio will be ready to hit the ground running.
The bottom line? VURV’s future clients aren’t just getting my personal experience, they’re getting the best practices, tools, and insights of an entire community of elite brand builders baked into their project.
Why I’m Sharing This Now — Before the First Client Signs On
Because if there’s one thing I want VURV to stand for, it’s transparency and trust. Even before the first official client project kicks off, I want to be clear about the kind of studio I’m building: one that’s rooted in collaboration, strategic thinking, and a constant commitment to getting better.
Joining The Brand Builders Alliance wasn’t about adding another logo to my website, it was a deliberate investment in building a studio that practices what it preaches. When VURV launches, I want my clients to know they’re working with someone who’s not just keeping up, but staying ahead.
Want a Front-Row Seat?
If you’re curious to see how VURV evolves or just want to watch a branding studio get built from the ground up, strategy-first stick around. I’ll be sharing the behind-the-scenes, the wins, the lessons, and the caffeine-fueled rants along the way.
The doors aren’t open yet — but when they are, they’ll open with purpose.
